- REASONS TO VERIFY AN EMAIL ADDRESS
Your capacity to reach your audience determines how effective your outbound email marketing will be. Verifying your email helps you:
- Keep your email list up to date: A variety of outside circumstances might cause emails to stop working. Your lists will ultimately include a sizable portion of invalid emails if you don’t do any cleansing. Also check if an email will bounce
- Reduce the number of “hard bounces” by sending emails back to the sender. The receivers’ email addresses are either incorrect or they don’t exist. Because spammers frequently have high bounce rates, your account may begin to be flagged by email providers as suspicious.
- Boost email deliverability: You increase the likelihood that prospects will get your message in their inboxes by using an email verification procedure as often as possible.
- Maintain a positive email reputation: The only way to prevent low bounce rates, spam reports, and poor deliverability is to have a strong Email Verification procedure.
- WAYS TO VERIFY AN EMAIL ADDRESS
Email address verification may be done in several methods, with varying degrees of effectiveness and effort. Among them are:
- Use a tool for email verification: The quickest, most convenient, and most efficient method to validate emails on a large scale is via an email verification program. While some email verification solutions are free, most have a cap on how many emails they would check for free.
- Ping the Server: Although most people are familiar with the idea of “pinging,” in terms of email validation, it signifies something slightly different. An actual “ping” is a diagnostic tool used to check network connectivity, as opposed to a text alert or chat notice. Here, a ping serves as a query tool to verify the legitimacy of an email. Pinging an email checks the Mail Exchange (MX) records for the email domain by sending a request to the SMTP server. Following that, you’ll need to choose a server and use a series of instructions to “chat” with it.
- Look up the address on Google: One of the easiest methods to verify the veracity of an email is to check Google. Individuals leave their digital footprints everywhere on the internet, including their email addresses. Therefore, one may probably find someone’s digital footprint with a short Google search. This technique frequently reveals if an email is real or not. However, a Google search does not necessarily associate the correct email address with the correct digital identity. Furthermore, an email address’s validity is not guaranteed, even if it appears to be.
- MAXIMIZATION BY OPTIMISING DELIVERY
Businesses must interact with their customers; incorrect or invalid email addresses shouldn’t be a barrier. Email verification techniques that decrease hard bounces and maintain the cleanliness of your email lists include Google search, IP location, and password recovery. But using manual methods can only get you so far. You may avoid harsh bounces by including an Email Verification tool in your marketing strategy, which checks syntax, domains, and spam traps twice.
